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MERCHANDISING GUIDELINES


 A. GENERAL GUIDELINES       

    1. Sponsors shall provide their own personnel and equipment to oversee the set-up, strike-down and other manpower needs such as flyer distribution, sampling, etc. All persons, effects and equipment coming into the Center for this purpose shall be subject to the standard in-house security provisions and institutional policies.

    1. Graphics, artworks and designs shall be submitted to the Center for evaluation and approval by the Theater Operations Department (TO) and/ or Marketing Department. In exceptional cases, Management Committee approval shall be sought.

    1. Upon endorsement by TOD or Marketing Department, the lessee or sponsor shall coordinate with the Administrative Services Department (ASD) for other technical requirements such as carpentry assistance, structural feasibility of proposed installation/s, and electrical rating.

    1. ABSOLUTELY no commercial treklights and other similarly lighted signs will be allowed within the premises.

    1. Sponsors shall set-up/install at least six (6) hours before the event. No nails/ screws shall be embedded onto any part of the building; and set-ups are to be free standing, stable and safely-secured.

    1. Merchandisers must keep their business only within permitted areas; loitering/ roaming around is strictly prohibited.

    1. Cleanliness in the area shall be maintained with properly lined trash/garbage bins. For wet sampling, ice chests and coolers must be drip-free and supported with a vinyl/plastic liner, especially on carpeted areas.

    1. Tables, chairs and linen covers are available-for-rent, through the ASD, at reasonable rates.

    2. Sponsors will be responsible for the strike-down and removal of set-up within twenty-four (24) hours AFTER egress/end of performances. Otherwise, its disposal shall be at the sole discretion of the Center without liabilities.

      

       B. PRODUCT SAMPLING AND FLYER DISTRIBUTION

    1. Product sampling and leafleting/flyer distribution shall be allowed only at the Glass Doors during audience egress.

    1. Set-up wet sampling and similar concessionaires shall be confined within the Snack Bar space; or adjacent thereto, when there is a Snack Bar set-up (see Annex A & B; Snack Bar Locations).

    1. Wet sampling of alcoholic beverages and other similarly intoxicating preparations (as wet sampling) may be allowed within the premises, subject to controls mutually agreed upon with CCP Management.

    2. Only graded electrical fixtures such as coffee make heater and stove shall be allowed subject to payment of charges. Open flame cooking is strictly prohibited.


        C. STANDEES, EXHIBIT PANELS AND OTHER STATIC DISPLAYS

             The following spaces, maximum allowable dimensions and quantity for merchandising fixtures shall be allowed in accordance with the National Building and Fire Codes:

    1. LITTLE THEATER LOBBY

 a. STANDEES:

       - quantity        : SEVEN (7)
                                                - dimensions     : 1.80 m (height) X 1.00 m (width) X
                                                              0.75 m (thick) per standee

                                      - location         : sparsely distributed
                                                              (see Annex A #’s 1 to 7)

                                       
                                        b.
SNACK BAR/CONCESSIONAIRES’ AREA:

             - quantity          : ONE (1)
             - dimensions       : 1.50 m (width) X 4.50 m (length)
                                              - location           : between the Glass Doors and
                                                               the Gift Shop
area (see Annex A)
     
 c.
SUBSCRIBERS’ AREA
 
             - quantity          : ONE (1)
             -  dimensions      : 1.50 m (width) X 4.50 m (length)
             -  location          : between the first and second concrete
                               foundation posts (see Annex A)

       d. EXHIBIT PANELS/STATIC DISPLAY SPACE:

            - quantity          : TWO (2) free areas
     
- dimensions       : 1.50 m X 13.70 m per panel/display
        -
location          : 1) alongside Arturo Luz’s “Black and White”
                                   mural (see Annex A; Area # 1)
                                             2) alongside the Changing Exhibits Area on
                                        the opposite wall
                                   (see Annex A; Area # 2)

      - Either one or both of these may also be utilized for BUFFET
        TABLE
SPREAD for cocktail receptions.

 e. REMAINDER FREE SPACE:

           - quantity          : ONE (1)
      - dimensions       : 1.50 m (width) X 4.50 m (length)
      - location           : underneath the Grand Staircase

    1. MAIN THEATER LOBBY
                    a. SPOSOR SET-UP/COLLATERALS:
           - quantity           : ONE (1)
              - dimensions        : 1.25 m (clearance from the side of Grand
                                               Staircase) x 4.50 m (width) X
                                 4.50 m (height)
              - location            : Box Office Side (see Annex B; Area # 2)

      b. EXHIBIT PANELS/STATIC DISPLAY SPACE:

           - quantity            : ONE (1)
              - dimensions         : 1.5 m (thickness) X 4.80 m
                                  (width/length)
              - location             : just before the Lobby Lounge                                   Seats/Escalators (see Annex B)

      c. STANDEE:

        - quantity                       :              THREE (3) standee units
        - dimensions                  :              2.40 m (height) X 1.00 m (width) X .075 m                                                                        (thick) per standee
        - location                        :              1. behind the Lounge Seats, just                                                                           about/before the underside of the escalators                                                                        (see Annex B; Standee #1)
                                                                2. in front of the Left curved wall to the                                                             entrance leading to the auditorium (see                                                              Annex B; Standee #2)
                                                                3. in front of the Right curved wall to the                                                           entrance leading to the auditorium (see                                                              Annex B; Standee #3)

 d.SAMPLING:

         - quantity                       :              TWO (2)

        - dimensions                   :              1.25 m (clearance from wall) X 2.00 m

                                                                (width/length) X 1.90 m (height) per area

        - location                        :              on either side of the ORCHESTRA

                                                               SECTION corridors (see Annex B; Area #’s                                                                        1 & 2)

 e.CONCESSIONAIRES’ AREA:

          - quantity                       :              ONE (1)

        - dimensions                  :              3.70 M (clearance from back wall) X 4.80 m                                                         (length)

        - location                       :              under the Grand Staircase, alongside                                                                  Orchestra Right corridor (see Annex B)

 

    1. SECOND (2nd) FLOOR HALLWAY

 a.SPOSORSHIP COLLATERAL SPACE:

 

        - quantity                       :              ONE (1)

        - dimensions                  :              1.25 m (clearance from concrete fence) X                                                         9.15 m (width/length) X 1.80 m (height)

        - location                       :              center set-up fronting/overlooking the Main                                                                        Lobby (see Annex C; as labeled thereat)

 

 

  1. b.STANDEES:

 

        - quantity                       :              TWO (2) standee units

        - dimensions                  :              1.80 m (height) X 1.00 m (width) X 0.75 m                                                                        (thick) per standee

        - location                       :              1. left end corner of escalator landing (see                                                                        Annex C; Standee #1)

                                                                2. right end corner of staircase landing (see                                                                        Annex C; Standee #2)

       

  1. PRODUCT SELLING/CONCESSIONAIRES

 

    1. Sponsors shall set-up/install their selling booths at least six (6) hours before the event. No nails/screws shall be embedded onto any part of the building; and set-ups are to be free standing, stable and safe. The design/specifications/dimensions of said booths shall be subject to TOD and/or ASD approval prior to ingress/set-up.

 

    1. Concessionaires shall directly submit their request to sell and coordinate with the ASD as regards commissions on sales, stocks inventory, et.al. at least, two (2) days before the selling date.

 

 

 
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